This is The  Brand Interrogation
Let us capture your vision and values so we can help you build a vibrant brand identity.
Dive In
What is your first name? *

Hi {{answer_AsfN}},

Thank you for taking this questionnaire.

Your answers will help us build a great brand for you. One that is strong and memorable in your customers' minds. One that defines clearly what you are, what you stand for, and what makes you different.

Let's get started!

About Your Business

Can you describe your business?

Why was your company started in the first place and what was the motivation?

What are the key points in the history of your business?

Tell us how it all started.
If you had to describe your business in one word, what would it be and why?

Who are your main competitors? *

If they have websites, include their URLs.
{{answer_AsfN}}, what is the single most important thing that sets your business apart from the competition? *

Tell us about your unique competitive advantage and the proof points that attest your value claims.
What services or products do you provide?

How big is your company? (number of employees? revenue?)

What are the strengths of your company? *

What are your weaknesses? *

What are the long-term goals of the company? Where do you see your company in 5 years? 10 years? 30 years time? *

About your brand

We're going to ask you about the brand you envision and brands you like. This is muy importanté!

What are you branding, {{answer_AsfN}}? *

What is your company/organization/product/service name? *

Where can we find your website, if you have one?

What is your brand mission? *

Let us know about your brand values and what you want your brand to ultimately be and do.
If your brand were a person, which of the following word clouds do you feel would best describe them?

Which of these words is a better fit for your brand?

Which of these words is a better fit for your brand?

Which of these words is a better fit for your brand?

Do you have an existing logo? *

Are there any elements from the existing logo that you'd like to keep and why?

Where will the logo be mainly used? Print, web, etc.?

In your opinion, what defines a successful logo?

Are there any restrictions to consider when designing the new logo?

Looking at other people's branding, what logos do you like and why?

About your target market

{{answer_AsfN}}, what is your target customers' gender? *

How old are your target customers? *

And what is their socioeconomic status? *

Are there any new markets you'd like to break into? If so, what would they be and why?

If your customers had to describe your company in one word, what would it be and why?

How do most of your customers find out about your company?

How will they find and learn about your brand? *

How do you plan to communicate with your target audience?

Which of the following marketing inputs is most likely to influence your customers' buying decision or the decision to work with you? *

What else can you tell us about your customers, {{answer_AsfN}}? *

Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.
About This Project

The following questions help us get a sense of how you look at other brands. We'll ask you to reference them.

Are there any logos that you particularly dislike and why?

The following 3 questions are to help us get a sense of  where you would like to go.

Feel free to skip any or all of them if you see that none of the options shown work for your brand.
Which of the following designs would suit your brand the best?

Which of these colors do you feel best represents your brand?

And if you had to choose one of these fonts for your brand, which would you choose?

What is your budget range for this project, {{answer_AsfN}}? *

Which services are you most interested in? *

How many revisions or concepts would you like to see? *

What are your objectives and expectations for this project? *

Make sure to specify your deliverable requirements and deadlines, as well as any particular design standards or constraints you would like us to take into account.
Do you have a deadline that needs to be considered?

Who will be the internal decision makers on this project? Giving feedback and approvals?

How frequently would you like to meet? Weekly? Monthly?

Finally, what would you like the final work to produce? What materials would you like to see as a result of this new logo? Would you like a 'brand guidelines' pack for future reference?

About You

{{answer_AsfN}}, what is your last name? *

Could we grab your phone number?

Include your area code. Please exclude any symbols and spaces.
Do you have extra information, comments or requests you would like us to consider? *

Thank you for letting me know about your goals.
You will be hearing from us shortly.
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